A new look!

Great news! We are happy to announce the launch of our new Jenolan Caves Reserve Trust logo as part of our continuing story. We’re launching our brand identity, complete with a new logo, colour schemes, and typography.

Jenolan has been growing and evolving throughout the years, and we realised it was time for a change to make this 100-year-old destination slightly more modern. We’ve modified our logo to portray our identity today and to portray our future but to stay true to our core values. We examined our organizational values and developed a brand identity that conveyed those values. We selected a brand-new logo after deep evaluation that represents a more modern look and encapsulates our objective. To maintain consistency with our original logo, as well as boost the brand forward, we needed to create a new identity that really screamed Jenolan Caves (above and below ground) and what we stand for. The main objective was to keep the logo identifiable and memorable. To achieve this result, we carefully reworked the existing logo, taking into account its basic shapes, angles, and colours.

In the coming months, we will be updating all of our collateral, business cards, and so on with the new logo. We understand that modifying our logo is a practice that can entail many steps & require some time, so we will do so gradually. We appreciate your consideration! Please do not hesitate to contact us at www.jenolancaves.org.au if you have any questions.